Monday, 14 December 2015

The African Sun Advertising Festival


The African Sun Advertising Festival (ASAF 2015) recognizes the most outstanding individual creative contributions to the field of advertising and its related disciplines across the continent.

https://www.ticketsasa.com/events/eventdetail/view/1889/the_african_sun_advertising_festival

It offers creative professionals in advertising the opportunity to display their best and most original work, and thereby expose Africa’s distinct creative talent to the world. 
At the same time, ASAF gives opportunity to players in advertising and communications to participate through exhibition
The festival will take place on Thursday the 17th of December 2015 at the Kenya National Theatre (KNT). Advance tickets are available at Ticketsasa for sh 3,000.00 only.

END

Tickets will only be available before Wednesday           16th December 2015 at 12.00am.

Monday, 7 December 2015

Website Optimization.

Website optimization basically is the process of driving visitors to a particular website and converting them to customers and it is very important if you want to achieve your business’s goals. It literally helps you study you visitors behaviour once they are on your site and from that you can read their psychology and come up with a strategy of presenting to them what they want, when they want it and gaining their trust hence making them become your customers.

Just as I said earlier, Website optimization is a process and below i will take you through that process step by step.

 

1.Conduct a Keyword research


This entails finding key words that have the right amount of competition; preferably low to medium and will help drive traffic to your site. I can recommend that you use Google Adward tool to do your keyword research.


2.Content Optimization


This entails essential data that is of good grammar, adequate length and comprehensively explains what your website and business is all about. According to research, the longer your post the higher it ranks. You should therefore make your posts long enough. Excessively long post may tend to bore the reader before you are done informing them on what you had prepared for them.

 
3.Strategic positioning of keywords.


As you use keywords on your content, place them in a manner that they appear natural and are in-sync with your content. This will create a good flow as the reader reads through your content.


4.Perform and A/B Testing

This involves having two versions of a web-page and letting visitors of the same nature visit both. The one that wins you most conversions is the go for one. It basically helps you know what types of design, colour, content etc persuades visitor to buy your product or service.


5.Split testing


This is a controlled experiment aimed at improving a website’s metric. A site’s incoming traffic to a website is distributed between the original and different variations without the visitor’s knowledge. The tester then gets statistical difference in behaviour and the version with the greatest improvement is used. 


 
6.Multivariate testing


This test changes multiples elements of a website or a mobile application e.g a headline and a picture at the same time. Two variations of the images and two variations of the headline are combined to create six versions of the content which are concurrently tested to find the best of the six which will be the one that will be adopted. 


7.Website tracking

This involves tracking your visitor’s activities on your website. From this you can have a rough idea of what attracts most of your visitors and what triggers them to leave without having bought your product. With this information you can know how best to redesign your site or offers in order to get maximum conversions.


This tips will help convert your visitors to customers. In a nutshell, website optimization involves a lot of activities that are aimed at studying the behaviour of people who visit your site, reading their mind without them knowing and placing the grounds right for them to buy your product or service.

Friday, 4 December 2015

Importance of taking a Vacation

After all the hustle you go through on a daily basis in order to make money, it is appropriate to take some rest to rejuvenate yourself. Weekends is not enough time to refresh your mind, body and soul. You need to go on vacations once in a while to revive your energy and relax. Below are reasons why you should include vacations in your yearly calendar plan.



Increase your life span. 

Research by the State University of New York has proven that people who go on yearly vacations reduce their chance of death by 20%. You therefore gain more years alive just by going out to relax; what a benefit!

Be happy

People who take time off from work tend to be happier.  This is because by going out and visiting different places and getting new experiences tend to reduce your stress levels. Don’t release your stress on your wife, employees, children etc. Just take a break and relax.

Get inspired

With vacation comes new experiences and meeting different people from which you can draw ideas from. It also relaxes your mind to think broadly and deeply. Your office may be too monotonous for you to think straight. Go out there and formulate new concepts as you have fun and relax.


Give your brain a break

Just as your body needs to rest so does your brain. The best way to give your brain recess is by travelling and exploring new places. Your brain will tend to function better after a nice vacation. Try it and watch yourself perform better in your daily activities.
 
Explore the world


There are a lot of beautiful, animals, plants and places out there, take the initiative to travel and appreciate what different places have to offer. These things are here for us to enjoy, if you don’t who will?

Learn new things

As you go on holiday, you will learn new things about different places, cultures and traditions. What you learn may be of benefit to you back at the office or it may add up to your general knowledge.

Work with no play will definitely make you a dull person. You stand to gain a lot in terms of your career and health when you go on vacations. For that sole reason do not overlook your holidays. Park up your bags, travel and explore the world.

Now you have a reason top go on holiday and enjoy yourself this festive season. Have a look at Ticketsasa Kenya.The have affordable holiday packages for you and your family. In addition to that, through their Jaza jaza Kenya offer, you can pay for your holiday in three instalments. Merry Christmas.

City under the Sun


Nairobi is the city under the sun. It is the capital city of Kenya and is geographically located between the other two cities in Kenya, Mombasa and Kisumu. Nairobi has a lot of beautiful things about it; from the good mild climate it enjoys, a game reserve where you can easily visit the wild animals, mixed friendly society, good investing and working environment etc.

The architecture in Nairobi is one of a kind. Its a city that expresses and embraces art through its architecture and what better way to bring it out than through photography! Africa Knows has taken the initiative to give you African Royalty Free Images via Nairobi’s architecture.

http://www.africaknows.com/






http://www.africaknows.com/




http://www.africaknows.com/




http://www.africaknows.com/




http://www.africaknows.com/

 Talk about being unique, you will definately get that in Nairobi. Its buildings are made out of well thought designs that depict it native African origin. The Kenya International Conference Center is a good example.The building borrow’s its design from the traditional african hut.



http://www.africaknows.com/




The statues of Kenyan heroes uses art to communicate to the current generation about their country’s history. Good example is the statue of Tom Mboya on Tom Mboya Street, statue of Dedan Kimathi on Kimathi street, statue of Kenya’s first president - Mzee Jommo Kenyatta at KICC and the one below on Kenyatta avenue. Statues like the one at the Supreme Court of Kenya is not one of Kenya’s heroes but an artistic expression of art.








http://www.africaknows.com/




http://www.africaknows.com/



When the sun sets, the city maintains its beauty. The only thing that changes is that its allure is taken to a whole new leval with building and street lights.


http://www.africaknows.com/


http://www.africaknows.com/


Nairobi hosts the greatest Super highway in East and Central Africa - the Thika Super Highway. It is the busiest road in East and Central Africa and it has opened great channels of opportunities to the locals.




http://www.africaknows.com/

This is what i call a perfect and beautiful city.

http://www.africaknows.com/

Thursday, 3 December 2015

You want to boost your business? Here is how using a landing page will help You

A landing page is a location on the internet or a page on the web whose main purpose is to to be selected by potential clients through promotional content. This page has forms through which visitors information can be captured and it is aimed at strengthen links and sales for a business. Having a landing page will benefit you in the following ways:
 
They create a home for your offers.
As a business person having a landing page will give you a platform to which you can post your offers to your clients. This boosts your interaction with your your customers and your able to lure them to use your products.

 
Enables you create new leads and through them, you can can expand you business.
You can also use your existing leads to track back your conversations and through this, you are able to weigh which of your clients are your potential business partners. It also enables you to collect adequate information on the activities of your potential sales contacts on your website which will help your sales team in their sales process.



It catalyses your marketing mediums.
What you say to your visitors about your products or services determines your potential to convert them into loyal clients. Landing pages will definitely favour you as it gives the opportunity to write contents about your products. This gives you the platform to entice your visitors to use your products at the same time inform them about your company and your products.
 
It gives you information about the size of your prospects.
Your sales team is able to collect valuable information about your potential clients after every conversation on your landing page. You are able to know your products attract which type of visitors and be able to know which type of offers may win you clients of that similar type. In summery, it makes your content optimization easy. 



It creates other leads
. It enables you capture other companies emails and social media to their home pages. With this you stand to benefit as you can easily get the required information about other companies and at the same time be able to convert them to potential clients.
 
It enables you know if your marketing offers are yielding any fruits and if they are, is the yield good or average
. By tracking and analyzing your market performance you can be able to gauge your marketing performance and how effective they are. This can enable you know what you need to change or upgrade in relation to your marketing strategy in order to get to the heights that you desire.

It vastens your marketing.
Landing pages enables you to use the internet to inform visitors regardless of their locality, of your products. A satisfying information that can persuade a visitor to use your products is all that is needed to convert him or her into a potential business client.

Monday, 30 November 2015

Let there be Light!


Light is a great object when it comes to photography. It can be a able to tell the same story in different way. It also can be used to bring in darkness inform of shadows what will give your images the authentic look.You don’t need much, just play around with some lighting source and there you have it. 

Using the tools of digital media and social networks, Africa Knows is about giving you good African Images that tells a story that everyone knows and yet no one knows. 

http://www.africaknows.com/

http://www.africaknows.com/

http://www.africaknows.com/

http://www.africaknows.com/

http://www.africaknows.com/

http://www.africaknows.com/


http://www.africaknows.com/

http://www.africaknows.com/

http://www.africaknows.com/

http://www.africaknows.com/

http://www.africaknows.com/

http://www.africaknows.com/

http://www.africaknows.com/

Friday, 27 November 2015

Do you want to know how to build a successful online campaign? Here is how

http://pamojamedia.com
Online campaign basically refers to using the Internet to capture customers through social media, emails, search engines etc. People nowadays spend almost all of their time online and as an entrepreneur, you can seize this opportunity to capture customers and market your product. Below are steps that will make you succeed in your online campaign.

It is essential to have a target before you begin your online marketing. Observe your customer trend i.e which type of customers are most attracted to your products, what’ s the number of customers that buy your goods either online or in your stores, how much money should you put aside for online marketing and what are you expecting back etc.

Create a website for your business. From this website, your customers and potential clients will be be able to get information about your products or services. Its will also enable them to transact from anywhere at anytime hence and this will enable you acquire new customers and efficiently serve your previous customers.

Content Optimization. Ensure that that your website is constantly updated with current content and use the correct techniques to improve your search results  and ranking. Its should also be appealing at all times and and full of quality information. Doing this will attract more customers to your site and with the right content, you can persuade them to buy your products.

With the website in place, advance your website through posting alert messages to other relevant website and get other website to post links to your website. This will go a long way in boosting your online campaign.

Make use of search engines and directories by registering with them and submitting your website. This will enable potential clients to find you easily and be able to effectively reach your customers.

Engage search engine marketing to lure potential clients to your site. Buy adverts that have specific keyword that clients usually type into search engines. This will enable them to easily locate your website easily and this will be to your advantage.

Do not leave behind search engine optimization. They are very important since they give your website accurate titles with basic information at the top. This is very important since catchy relevant information is what you need to easily and quickly attract your potential clients attention.

No man is an island. Buy or trade advertisement banners with other sites. This will enable you be able to sell your product to people visiting other sites as you also allow them to sell themselves through your site.

Online groups and mailing lists are also what you should make sure you join. They will go a long way in helping you spread information about your business free of charge. With this you stand to gain a marketing platform while saving on advertising costs.

To maintain your customers you should try get their email addresses and email them regularly on offers, discounts or any relevant information about your business.

Show appreciation to your campaign supporters. You can do this by sending them emails of appreciation, or simply saying saying thank you to them via the content in your website. This will create a friendly atmosphere and they may once again offer a helping hand in the future.

The internet is a very powerful medium and every success minded business person will explore it as an avenue for advertisement. Following the step above guarantees you success in your online campaign.

Wednesday, 25 November 2015

How best to capture Images of objects in motion

Photography is diverse and nothing feels satisfying to the eye than a good image. A picture can capture both what our eyes can and can’t see. Picture yourself observing a cyclist in motion, your eyes are not that powered to clearly see the cyclist when he is in high speed. All you will see is a blurry vision of him. A good camera can help you can get the a clear image of objects in motion. 

There are three types of objects in motion:
 
Blurred subject with Background in Focus.


With this kind of images, the background is clear but the subject of focus is blurred. In order to capture such, all you need to do is use slower shutter speed and there you have it. 

http://www.africaknows.com


Blurred Background with subject in focus.


This type of image has the background looking blurred while the subject in focus is clear. All you need to do to achieve this is use a slow shutter speed as you Pan your camera along the directional path of the subject. 

http://www.africaknows.com

 
Chrono photography


This involves capturing movement in several frames of print. To achieve this, use contentious shooting feature on your camera to capture a series of shots then join them together during the post processing stage. 

http://www.africaknows.com

 

Generally to capture a good image of objects in motion you should consider the following.

Shutter speed.


Use a slower shutter speed. This is because it gives the object enough time to move across the frame hence creates a blur which brings the effect of motion. The slower your shutter speed the more blur you get.

Exposure

A slow shutter speed lets in more light therefore, one may tend to get over bright images. This is why object in motion are easier to photograph at night. You can solve this problem by either closing your aperture more, placing a light blocking filter in front of your lens or adjusting your ISO to a lower number.
 
Use a tripod.


A tripod will give you stability that you need for a good focus. When taking pan-motion-shots, it will enable you to make a smooth movement on the horizontal axis.

Be alert.


This is very essential especially if you are panning. You need to track the movement of the subject as it approaches so as to be in sync with its motion. Take a few shots seconds before the actual shots as the object approaches.
 
Choose a good background.


A background with a lot of details is the best as it creates a more marked background blurring effect. The object is subject should be under the same lighting condition as the background.

Make sure the Auto-Focus is off.

The auto-focus automatically bring the image to focus. When it is on, it will be difficult to achieve blurriness and that exactly what we are after.

Practice

Practices surely does make perfect. The more you practice the more skills and experience you gain. Once you have mastered it, you can start playing around to get various unique themes. 

Tuesday, 24 November 2015

Live at the Elephant Movember Edition


Live At The Elephant is one of the most fun and great night gigs we have in Nairobi.Featuring two live bands on stage,a well stocked bar,a beautiful and mature crowd,in a casual ambiance at The Elephant gardens. The 24th Edition of the #Movember at Live At The Elephant featuring #Jhikoman and #JumaJutu

https://www.ticketsasa.com/events/eventdetail/view/1871/live_at_the_elephant_movember_edition

The event goes down on Thursday the 27th of November 2015 from 8.00 PM to 11.00 PM at At the Elephant, Kanjata Road, Off James Gichuru R
Get your advance tickets to the event from Ticketsasa for only sh800.00.

#SaveTheDate‬.

This is going to be EPIC.
ENDS
Note: You can only get advance tickets before 5.00 PM on Thursday the 27th of November 2015.
Please see full terms and conditions.


Wednesday, 18 November 2015

Moussa Diallo Live


Danish Malian musician Moussa Diallo, has created a unique musical performance for DR Musikariet. Moussa Diallo has in the recent years released a number of albums, but also worked very much with children, especially in Africa.


Join the very talented Moussa Diallo together with Dawda Jobarteh and Kora on vocals, Dibba on percussion and vocals, Marco Richard Diallo on drums and Preben Carlsen on Guitar. 
MC by Danish Actress Connie Nielsen

The event goes down on Thursday the 19th of November 2015 from 7.00 PM to 11.00 PM at the Village Market Market Rooftop. Get your advance tickets to the event from Ticketsasa for only sh2,500.

ENDS
Note: You can only get advance tickets before 5.00 PM on Thursday the 19th of November 2015.
Please see full terms and conditions.

Tuesday, 17 November 2015

Tips on becoming a good photographer


Photography is not just about taking pictures, there is a whole lot more to it. It is an art that requires mastery of the skill. It is the ability to tell a story using simple images; no matter how complex the story is. For one to be considered as a legendary photographer your works should me exceptional and of its own calibre. Here are a few tips on how to be a good photographer.
http://www.africaknows.com


1.Get a note book. 

The human brain can’t remember every new thing you feed it with. Sometimes you need a reminder and that is where a note book comes in handy. With one at hand you can easily jot down some important note that may help you with your photography. Be it something that someone says as you were conversing or you hear it on TV etc.

2.Practice makes perfect.

Shoot as frequent as you can. This will help boost your confidence as a photographer and also learn new skills on the ground.
 
3.Shoot in diverse settings.


Its good to be conversant with one thing but better to be good in many things at a go. So as you practice, don’t limit yourself. Go from shooting in low light, to indoor shoots, outdoor shoots etc.

4.Do your research. 


Not everything will hand its self to you, make an effort to read more on photography and research about it. The more information you take in the better the work you give out.


5.Have a target. 


One is considered successful once they hit a particular target. So working without one is definitely working towards nothing. When you have set goals you will get the drive to achieve them and that will go a long way in helping you perfect your skills.

6.Don’t be too harsh on your self. 

As you learn, never feel bad that your images are not as good as your friend or someone else. In this world there will always be someone better than you and one worse than you. So appreciate your self as you strive to perfect your skills day by day.


7.Know your Camera. 

Different camera’s have different ability and they really go a long way in determining the quality of your pictures. Knowing your camera helps you know what type of images you can best produce. And to what you need to do to get a particular effect or get a particular image as you would want it to be. 

This tips are enough to make you the legendary photographer that you desire to be. Remember it doesn’t happen over night. Follow this tips and with time you will surely  be pleased with the outcome.

Thursday, 12 November 2015

Fashion Lifestyle 2015

What you wear does tell a lot about you and your personality. Every woman wants to be the eye candy every where she goes however, this doesn’t come overnight.
What you wear does tell a lot about you and your personality. Every woman wants to be the eye candy every where she goes however, this doesn’t come overnight.    You need to learn and understand certain principles like when to where what and how to accessorize. Kenyan designers have a lot in store for you. Come be part of the Fashion Lifestyle 2015 and check out these amazing designs that our designers have come up with. Its time we embrace our local designs.  The event goes down on Saturday 14th of November 2015 from 10.00 AM to 6.00 AM at Splash Waterworld. Advance tickets are available at Ticketsasa for only Ksh 1000.00 for adults and sh 500 for children (below 16 year). ENDS Note: You can only get advance tickets before 8.00 AM on Saturday the 14th of November 2015. Please see full terms and conditions.


You need to learn and understand certain principles like when to where what and how to accessorize. Kenyan designers have a lot in store for you. Come be part of the Fashion Lifestyle 2015 and check out these amazing designs that our designers have come up with. Its time we embrace our local designs.

The event goes down on Saturday 14th of November 2015 from 10.00 AM to 6.00 AM at Splash Waterworld. Advance tickets are available at Ticketsasa for only Ksh 1000.00 for adults and sh 500 for children (below 16 year).
ENDS
Note: You can only get advance tickets before 8.00 AM on Saturday the 14th of November 2015.
Please see full terms and conditions.

Wednesday, 11 November 2015

A Good Mobile Application


With the evolution of telephone and growing usage of the internet, there are certain needs that have arose. At this time, age and error people no longer need to use an computer so that they can browse. Thanks to technology life has been made simple.
http://pamojamedia.com/

The internet has enabled people reach a large global market, build a good relations and communicate easily despite the distance. With the rise of smart phone came the need to not only make your website have a perfect look and feel on a computer but on a smart phone as well. Below a tips on how to come up with a good mobile app.

First and foremost do your research on your intended user. Depending on your target market, find out what will attract them and make them want to buy the application and use it as well. For instance having a game application that targets  male teenagers will really flop if you decide to use a pink flowery background.

Have a design prototype. This simply means putting down on paper how things will flow when someone uses the application. This is very important since it will be easy to explain to your client how the application will work and also reduces chances of you unknowingly altering the design are minimized.

Use familiar Mobile Patterns. This will help you enhance usability. Most people like things that are easy to operate and familiar to use. But don’t trade familiarity for copycat. What will be the essence of having an application that 100% resembles another existing application? Having an improvement of what’s already there is however allowed.

Learnability. When your application is totally new on the market make sure you slot in some set of instructions that the user can go through. Make it as simple as possible with understandable terms. That way it will be easy to learn how to use your application.

Make sure the over all design is appealing to the eye. Not everyone goes for what will help them others prefer things that look good and exciting.

Test your application as often as you can. This way you are able to know what’s working and what’s not. It’s also easy to detect a problem and fix it. 

Your application should be flexible. It should be able to work well on all platforms and all screen size. An app that maintains consistency regardless of what you use to open it is ultimately a good app.

Put this tips into considerations when coming up with a mobile application and your outcome will certainly meet your clients expectations and be embraced by your desired market. 

Monday, 9 November 2015

Paintball Playdates


The ultimate gaming experience of its own kind, bringing to you unique games including; paintball, 5 aside football, quidditch, virtual gaming on XL screens, giant checkers, giant beer pong, a color fest, bouncing castles, water games,  speed dating and many more with prizes to be won.


VIP inclusive of a free bottle/shisha, a large ammunition package and accommodation in a lounge area with personalized service.
No extra charges on all games!
The event goes down on Sunday the 15th of November 2015 from 11.00 AM to 02.00 AM at Karen Mamba VillageAdvance tickets are available at Ticketsasa for the following prices.

ADVANCE TICKET                                                  Kshs 1,500.00
Closed on Sunday, 8th Nov, 2015 @ 11:59 pm


VIP TICKET                                                            Kshs 4,000.00
Closed on Saturday, 7th Nov, 2015 @ 11:59 pm


GROUP TICKET (6PAX)                                           Kshs 7,800.00
Closes on Tuesday, 10th Nov, 2015 @ 11:59 pm

ENDS
Please see full terms and conditions.