Sunday, 29 May 2016

Construct Africa


Architectural designs mean different things to different people. Great architecture though stands out and makes you stop for a minute and sigh. This month our photo competition is about “Building Construction Sites’’. We want to tell the story of construction projects throughout Africa with images.


What goes on at construction sites that most of us don’t get to see and might never encounter. We want to shine a light on the men and women at building construction sites who have mastered the art of architecture to deliver such beautiful designs we have grown to love.

For October, Construct Africa in conjunction with Africa Knows seeks to tell the story of Building Construction Sites and construction jobs on the continent. We want to capture the beauty and the spirit of these unique projects. The competition will run from 21st October 2015 and closes on 21st November 2015. We seek beautiful and breathtaking photographs capturing your different Construction job sites in Africa. From stadiums, churches and all the landmark buildings in your country, submit your perfect shot for a chance to win.
Upload Instructions
a.) Create an account on the site as a photographer.
b.) Go to your profile from the top right corner of the site
c.) On the left side menu bar, select “Upload Images”.
d.) Select a high resolution image to upload
e.) Once uploaded, click “Unfinished” tab and select the image to edit and submit.
f.) Fill in image details including “Title, Description and Keywords”. If you have a model or property release of the image, select it here. Set the appropriate License for the image.”
g.) Choose” Construct Africa as one of the image category under Competitions
h.) Agree to the “Terms and Conditions” and submit photo.
The photograph will be reviewed. Once approved it will show up on the competition page as a successful entry.
Prizes are as follows
1st place - $200
2nd place - $150
3rd place - $100
For more information, visit https://africaknows.com/competition/https://africaknows.com/competition/



                                                                                                                         

Wednesday, 18 May 2016

What We do as Pamoja Media East Africa

Pamoja Media East Africa is a digital marketing Agency in Kenya situated in Kilimani Nairobi. We comprise of a team of diverse and hardworking individuals who strive to deliver to our client exceptional services. Below are some of the services we offer.

Branding

Brands that understand their customer personas are in a unique position to connect with their customers without conjecture. This allows brands to develop a voice that speaks directly to their audience’s needs. Along with this consistent voice their needs to be a supporting story-a story that is able to crystallize your brands existence for your audience while making your audience the hero.




Search Engine Optimization

It is every organization’s dream to have as many people as possible visiting their website. If this does happen, it simply means a lot of people either know or would like to know about you. SEO is the process of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. This definitely is a good thing since you are able to gain more customers in the process. Pamoja Media has a dedicated team that fully understands SEO and will work to ensure your business gets the attention it deserves. 




Website Development

In today’s rapidly moving business environment it is not enough for an organization to have a web site and equate that with having a web presence. Organizations can benefit from utilizing smart strategy to create world class websites. Pamoja Media’s team  has observed that websites generally fall into one or more of the following categories:
  • Product or Service Marketing (e-commerce)
  • Lead Generation
  • Awareness
  • Support
  • Blogs



Communication Strategy

At Pamoja Media we have worked with organizations to conduct communications audits and assessments to better understand how they currently engage with key audiences, what works well and where the gaps are. We support participatory processes to devise strategies and plans which deliver high quality communication products whilst building capacity and encouraging continuous learning. 




Online Strategy

Online marketing is all about giving an online face to your business. At Pamoja Media, we listen to your needs and understand the need to have a piece of the cake when it comes to online presence. We understand that you want to reach more customers and work tirelessly to close any gap that exists between your brand and your customers. Through online marketing, your brand easily becomes the brand that people relate to whenever they think of the product or service your business offers. Times are changing and everyone is living life online so it's a big risk to not market your business online. So why not talk to people who know their way around the internet? 




Photography

Photographs can help you tell your story and sell your brand. At Pamoja Media, we believe in capturing quality images for our clients that will make that first impression worth the while. 




Social Media Marketing

It has been said that if only you had 10 dedicated people you can change the world.
The power in this statement lies within the quality of those dedicated followers.  The same can be said of social media marketing. Pamoja Media’s integrated approach to online marketing means that after crafting an effective messaging strategy that resonates with your organization’s user persona that we could then assist you in selecting the most appropriate social networking channels to share your messages with a truly dedicated following.  In doing so your brand will be in a unique position to take actually be part of the conversation. Contact us to learn more about how Pamoja Media can help your organization take advantage of social media.


These are just some of the services we offer. Have a look at https://pamojamedia.com/ for much more details on Pamoja Media East Africa.

Tuesday, 10 May 2016

What is stock photography?

Stock photography simply refers to the supply of licensed photographs for creative assignment which in the long run saves on costs of hiring a photographer. They are convenient for all parties involved since stock photography agencies get to keep a certain percentage of photos sold on their website while the photographer also gets his share and the client ends up with the desired photo.



 Photographers may submit all their stock image to the stock photography websites for the buyers to choose from or they can simply submit only the images that the website is looking for. The second option tends to work for most photographers since what the website is looking for is definitely what the client want.

Stock photography websites always want images that will quickly sell- meaning they should easily attract clients. As a photographer make sure your photos are attractive and when you decide to use images of people, you should provide the stock photography agencies with model releases to prove that you have an agreement with the people present in your photos.


You can choose to be versatile or specific with your photos as a photographer. Being versatile means your photos can range from people, animals, nature etc. as long as they meet the agency’s requirements. You can also decide to focus on specific types of images in order to satisfy your clients.

As a photographer there are many stock photography websites that you can submit your images to. Most popular ones are Stockport, Fotalia, Shutterstock etc. and they all provide room for royalty free stock images.




Before you submit your photos to any stock photography website, make sure:

They are of high quality. High resolutions images of subjects and aspects from new perspectives is key to attracting interest in your photos. Lens type, type of lighting, camera angle should be well considered.

They are well edited. Stock agencies reject images with blurs, high contract, lens flare and noise.

They are not copyrighted. Avoid imitations of any kind and be as original as possible.

It has a catchy title. This is important since an attractive title will easily sell your photo out of the many photos present in the stock photography website.

To enhance your photos ability to sell fast be easily traced during search results, you should tag your images using key words in order to give them an upper hand.

Give your photos a short description for better understanding and emphasize on important text. This again makes your photo be able to sell easily.



Stock photography has really eased things and made photography cheaper. As a client, try visit these Stockphotography websites to get the images you may need and if you are a photographer, make use of the website to boost your photography.


Tuesday, 19 April 2016

Optimize your content using Google Analytics

Are you wondering which type of content will please your readers, what will excite them and make them come back for more? Well since you are not a mind reader, you cannot know what each and every one of your customers may want. Thanks to Google Analytics, you can become your audience’s “Mind reader”. I know you are wondering how this works but worry not, I will take you through it.



So where do I find information about my site visitor on google analytics? Simple, go under the behavior section. Here you will find information on the pages that your visitors visit and the activities they do while there. You are able to get information on page views and conversations as well as information on which type of content attracts most of your customers.

You then go to “Site Content” followed by “All Pages”. Once here you will see:

Page Views: You will see the number of people who viewed your page.

Unique Page views: Counts every unique Page visit

Average time on page: This is the average time spent by your visitors on a particular page.

Entrances: The number of times people entered your site through a particular page.

Exits: The percentage of times your visitors left your site through a particular page.

Bounce Rate: This is the percentage of single page visits.

Page Value: Its shows you the dollar value of each page on your site.



From here you are able to know your most effective content by checking the content with the highest number of views.

Know what your audience are hoping to find on your site by using site search. Go to “Behavior” then “Site Search” From here you will get information on:
·        
The keywords used by your Audience to search for content.

·         Your audience’s interests.

Find which content drives off your visitors. Go to “Behavior, “Site Content” then “Exit” From here you can view which pages make your visitors exit your site. You can Edit the page or add more relevant content to it to make it much more appealing.

View your most popular landing page. A landing page is the page people use to enter your site. To access it go to “Behavior”, “Site Content” then “Landing Page”. From here you will find out which content does drive people to your site via organic search, Social Media or referrals from other sites. You can further proceed to “Secondary Dimension”, “Acquisition” then to “Source or Medium” from here you will find out the source of your landing page visitors.


With all this information you have no excuse to have poor content on your site. You have all the information on your what your visitors like on your site and what they don’t. Use this information to optimize your content.

Tuesday, 5 April 2016

Africa and Technology

We as Africa Knows are here to tell you the story about Africa. We however use Quality African Images as out tool of narration. With me is a narrative of Africa and Technology.


Once upon a time










Africa has indeed embraces technological advancements in all spheres of life.  We have incorporated it in our growth and we are more than receptive to it.
The end.
Please see full Terms and Conditions.

Tuesday, 29 March 2016

Wondering how to gain and keep your customer’s loyalty? Here is how

Customer management simply means maintaining a good and conducive relationship between a company and its customers. This is quite vital since in order for a company to grow, it should be able to maintains its current and win more customer. This will only be possible if there is a healthy relationship between a company and its customers. Here are tips on how to effectively and efficiently manage your customers



For starters, win your customers. This involves identifying your first time customers and working towards converting them to forever loyal customers. This is where u learn your new customers, acquire information on their needs and desires and know how so satisfy them so that they can stay glued to you.

Convert your new customers to trustworthy customers who can campaign for your products. In order to achieve this, you should be keen on the following:

Be sensitive to you customers. This simply implies that you should always respond to your consumer’s questions, queries and praises. This tends to make them feel appreciated and recognized. Through your purchaser’s questions, you are able assist them get more access to your products or services and also know where you need to upgrade through their queries. Their praises are also important since you are able to know how you impact on their lives and from there you can maintain it that or even make your commodities better.

Maintain a friendly atmosphere with your customers. Every client wants to feel needed and appreciated. Being friendly to them will go a long way into winning their attention to your products. Not all customers will always be polite to you, some may even try to shun down your product but remember that you need them more than they need you and therefore you should try convince them otherwise in a polite way. Furthermore, such critics will only help you improve on your products so look at the brighter side and accommodate them.



Always be an edge above your customers with regards to your products. This will make them feel safe and secure to use your services and products. when you notice any flaws, be quick to address it. You can inform your customers about it and let them know what you did or what you are doing to rectify it. This will save you from the claws of your critics and also lessen disappointments and questions from your clients.

Don’t keep your customers on waiting for long. When they have queries or questions, always be quick at responding to them. By doing this your customers feel that they are really of importance to you and they will consider you a competent and reliable company. It is advisable as a company to always have someone ready to respond to your customer, be it on the help desk or on social media.


Be appreciative. Everyone wants to feel acknowledged including your customers because were it not for them, your product will definitely be out of the market. You can do this by giving them gift humpers or small thank you notes.



Following the above tips religiously will guarantee you the desired results. It is definitely make you be able to maintain your customer’s loyalty







Monday, 28 March 2016

Why you need social media for your business

Social media is a great asset to any business. A great percentage of the human population spend most of their time on social media. This means if you make your presence felt on social media you will definitely have reached a good number of people across the world. Here are reasons why you need social media for your business.



It is easy to know your customer’s feelings

Most people have a tendency of expressing themselves on social media. When they get exceptional services from your business they will put it on social media and that will be a plus on your side. They will as well shun you down and criticize you when the service offered to them are poor and not to their expectation. Your presence on social media is therefore vital.

It’s a branding strategy             

Social media gives you the opportunity to continuously talk about your brand and market it to the maximum. This is because if people have enquiries you will have to answer them in a manner that promotes your brand. Likewise if you notice a problem and your brand can offer a solution you again have an opportunity to market yourself.



Transparency is maintained

Being found on social media as a company creates some level of trust to your customers. This is because they feel you have given them the freedom to air their queries about you in public. On your side you will want to protect your image and therefore you will have to respond to objections as fast as you can and in the best way possible. The way you handle complaints will affect your prospective customers. The better you handle queries the more you make your customers have confidence in you and more you are able to attract new clients.

Easy of reach

Most people feel they can better reach their service providers through social media. They find it easier to post their complaints, compliments and suggestions on social media. It is there for easy for both you and your client to find each other and communicate.

Most people spend their time on social media

In today’s world most people spend their time online or rather most work require them to be online. It there for makes sense you practically fishing for them where you know you can easily find them. It will therefore be a great loss for you not to cease the opportunity and use it to market your brand.



Social media is there for a vital tool for your business. It can go a long way in giving you the recognition you need. It also gives you the platform to market your brand.